Target:

The big-dreaming, under-achiever with a day job. The ‘craftsman’ with hundreds of dollars of power-tools under a layer of dust. The ‘painter’ with stiff brushes and a dry canvas.

Out-Of-Home

The Stunt

5-Hour Energy

Problem:

Your passion is being fed leftovers.

When you get home from the 9-to-5 you give your energy scraps to your 5-to-10, if you give it anything at all.

Art Directors:

Thomas Finn

Rebecca Vanular

Insight:

The 5 Hour Shift is when you need energy to pursue what you’re passionate about.