Hi, I’m Will, capitalistic anthropologist aka advertising copywriter. I was a stand-up comedian for ten years and a pro cocktail-shaker for even longer.

Comedy taught me how to use my words (should have learned that in kindergarten). Bartending taught me how to make people feel good about giving me money.

Now I'm writing ads – horror stories in my spare time, training Muay Thai, watching movies, and letting the Blue Jays break my heart.

I love work that really understands people, that captures the feelings and thoughts you might have had but never expressed. If you like mining for that stuff too, let’s chat.