Fellowes
Target:
Millennials who need an emotional outlet.
Problem:
Shredders are a boring appliance. Nobody sees any use for them outside the office.
Idea:
Shredders are the violent mechanical therapy that tense millennials need to shred their hearts out.
Insight:
Millennials are always looking for ways to put trauma behind them.
PR Stunt:
At the 2026 Blue Jays Home Opener, Fellowes purges the heartbreak of Jays fans by shredding the wedged-ball wall from the 2025 World Series, live on the field.
Social:
Hopping on the popular street interview trend, Fellowes hosts a series where an interviewer challenges passersby to shred something they want to forget.
