PROBLEM
Shredders are seen as boring business appliances.
INSIGHT
Destroying the token of a bad memory can be a deeply cathartic experience.
IDEA
Shredders aren’t just for the office, they’re the violent mechanical therapy that helps you move past bad memories.
STUNT
At the 2026 Blue Jays home opener, Fellowes purges Toronto’s World Series trauma by shredding the infamous wedged-ball wall from Game 6, live on the field of the Rogers Centre.
SOCIAL
Fellowes hosts a series where an interviewer challenges passersby to shred something that they would like to forget.
