The reverse of the Cootie Catcher is a brochure where we address the problem and introduce solutions in the form of advocacy scripts and links to the MQ6.
A sticker is provided to bring the disruptive message out into the world.
On socials, we pair the striking visuals of the packaging, and the Menopause Cootie Catcher itself, with confrontational messaging.
The Menopause Cootie Catcher arrives in vibrant toy packaging.
Alongside other direct mail, it’s impossible to ignore.
Count to your decade…
Select your symptoms…
…no matter what, all roads lead to menopause.
