Antarctic Tourism

Out Of Home:

Idea:

The coldest continent in the world might be your travel hot-take.

Insight:

Everyone’s got one thing they love that nobody else can stand.

Freezer’s Corner:

Get in the Freezer’s Corner cold-booth and spit your hot-take. Riffing off the legendary Speaker’s Corner, opinionated passersby get the chance to air out their hottest takes in a booth that replicates the conditions of the coldest continent. Complete with freezing temperatures and simulated wind.