Target:
Ontario women aged 40+
Affinity
and
Canva
The Brief:
Use the power of design as a force for good.
Problem:
Women are done with doctors who resort to garbage-bin diagnoses*.
*a medical term used to describe a diagnostic label applied when the underlying cause of symptoms is vague.
Idea:
Using Affinity, we designed the Diagnostic Cootie Catcher to call out the garbage-bin diagnosers.
Pairing with the Canadian Menopause Society and their MQ6 diagnostic tool, we built a direct mail campaign to bring the power of self-advocacy to Ontario women.
A vibrant colour palette distinguishes the package from dreary medical marketing, and keeps our message of self-advocacy out of the garbage bin.
Insight:
Women have to advocate for their own health in order to receive proper care.
